One Page Pitch for our Music Video:

Overview: 

Our song choice and themes: 

 My group member and I's song choice is Years & Years' song "Desire." We think that this will be a great song because it can connote a multitude of things whilst revolving around the central theme of love which we think every type of viewer could relate to. This is why I think that we could create an interesting narrative following the journey of a main female character who is going through a confusing time and different emotions due to her relationship. Lyrics from in the song including, "Is it desire?" Or Is it love that I'm feeling for you?" would, therefore, fit really well with these ideas.

Target audience:

I think our A2 media production will be aimed towards a relatively young, active audience. Due to the pop/dance/electronic song and a narrative which explores a relationship/the breaking down of a relationship we think our music video will be aimed towards teenagers and young adults. These are people between the ages of sixteen and twenty-four. Because of this, I think they would share the video with their friends on social media, which would mean more people would view it and hopefully become our ‘fans’ if we were real artists. I believe that this is the case due to also fitting into this age bracket and asking people I know about how they would view and ‘use’ my group’s video.

Filming and Editing Skills we need to use:

My group would like to create a modern, vibrant and high-quality production reflecting situations today’s youth can relate to, as my group are a part of it. To do this we would really like to work with good quality cameras which we can use and develop our skills with in order to film footage to the best of our abilities. We would also like to include a range of camera shots, like establishing shots, close ups, extreme close ups, mid shots and others which relate to our video’s narrative. Since we have analysed real media products like Calvin Harris and Disciples’s music video for their song, “How Deep Is Your Love,” we would like to incorporate colourful, vibrant and therefore, eye-catching scenes, especially since they reflect the conventions of our song’s genre. This would mean we would have to work with green screens and use features in Adobe Premiere Pro as part of editing to change the colour schemes of our footage because we really like Gigi Hadid's colourful scenes in their video. 

Our One Page Pitch Video: