Saturday 5 March 2016

Years & Years Case Study:

Years & Years are an all-male trio who were founded originally as a five piece, British electronica band in London. The band is made up of the keyboard playing frontman and lead singer Olly Alexander, Mikey Goldsworthy who plays bass guitar and Emre Türkmen who also plays keyboard. The two past members are Noel Leeman and Olivier Subria. Their music has been thought of as being electropop, whilst being mixed with 1990s house and R&B sounds. Genres attached to the them include synthpop, indie pop and electronica. This is a result of their influences who include the dance music producers Flying Lotus, Diplo, Jai Paul and Radiohead.

Years & Years have become more successful with each music release. After releasing three singles, the band impressed Polydor Records, a britsh record label and company operating as part of the Universal Music Group. This resulted in them signing to the label and relasing their fourth single under them, "Take Shelter." This resulted in their EP reaching number one on the iTunes UK Singles Electronic Chart.

In January 2015, their sixth single called King was previewed on BBC Radio 1. One of the radio hosts Zane Lowe named it the Hottest Record of the day. In the same month they also won a prestigious award, the BBC Sound of 2015 award. In March of that year, their single was also a success as it reached number one on the UK singles chart. Then on the 18th their success grew with an announcement of their first album, "Communion." It ended up also reaching number 1 when it entered the UK Albums Chart. They have also won many awards including MTVu's Artist To Watch Award in 2014 and Gaffa's Best New International Artist Act and Attitude's Album of the Year awards in 2015. 

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