A market research tool known as The Life Matrix is used to put different types of audiences in one of ten different categories like people described as "tribe wired" or "free birds." The categories can be viewed below on the mind-map I made using www.bubbl.us:
Applying it to my group's audience
I have applied this to my group's potential song choice ideas like our current favourite Desire by Years & Years. Due to the genre of the song which is classified as synth-pop I believe our audience for this song would be people who fit into either the tribe wired or fun/atics categories. This is because the song is connected to the young generations and modern, digital era since it is a relatively new development to the pop music sound stereotypically associated with mainstream pop music. Since this song could also fit into a dance music genre it may appeal to young people since they are stereotypically associated with partying, which fun seeking people may like, especially if they like dancing in clubs.
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