Ella Yelich-O'Connor is now better known by her stage name Lorde. She is a New Zealand singer-songwriter. The genres of music include art pop, dream pop, indie pop, electro pop and indietronica. In her early teens, she signed with Universal Music Group and was later paired with the songwriter and record producer Joel Little, who has co-written and produced most of Lorde's releases.
In the middle of 2013, Lorde released her debut single "Royals". It became an international hit and made Lorde the youngest solo artist to achieve a US number-one single on the Billboard Hot 100 since 1987. Later on in 2013, she released her debut studio album, Pure Heroine. The record topped the charts of New Zealand and Australia and reached number three on the US Billboard 200. Its following successful singles include "Tennis Court", "Team", "No Better" and "Glory and Gore."
Lorde would be an exciting artist to study, as I'm a fan of her, as well as Disclosure and their song. I think that her achievement of becoming so popular at such a young age is inspirational and something that may be important to learn from. As a group, thinking as an artist is important in creating a music video and website. Therefore, my choosing a catchy song and thinking about the audience(s) who would like it is important, as if we were a real duo, we could replicate Lorde's blueprint of also becoming young, mainstream artists. I also like that in her and Disclosure’s music video for their single, she appears, acts and lip-syncs in it. This shows that artists who combine theatre with music are popular, with examples such as her, Gaga and Madonna also proving this.
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