Music Video History Timeline:

Introduction:

Hello, I'm Calum McDermott, 18 years old from the United Kingdom and currently on the second, A2 year of Media Studies at sixth form. I have an obsession with music, art, films, celebrities and media studies in general, hence why I've taken it as a subject. A little bit about me: Well from a young age I have liked pop music, especially which was produced by powerful, female and blonde artists. These include Hilary Duff, Gwen Stefani, Christina Aguilera and Britney Spears. 

For the past six years of my life, I've adored one of the biggest, critically acclaimed, iconic and avant-garde artists to have ever graced the earth - Lady Gaga. She of-course is another powerful, blonde, female phenomenon, but she has so far been the most adored and inspiring artist in my life. Her ability to be a chameleon within the entertainment industries combined with her unfaltering spirit to change the world for the better continuously appeals to me greatly.

Although it would be an impossible choice for me to pick my favorite song and music video created by Lady Gaga, an example of one of her music videos I adore is the one created for her song "Alejandro." She is commonly known for making music videos like short "films" which are made ​​up of creative, controversial and entertaining aspects which combine music, art, fashion and theatre. This is an example of one of these.

Mini analysis of the "Alejandro" music video:

Particularly in this video, a darker color scheme is used to represent her negative feelings towards potential lovers. She also uses mise-en-scene (different, clothes, wigs and make up) to represent different moods towards her lovers such as the sexual and religious references that can be seen throughout. For example, in the ending scene she is dressed in latex which has sexual connotations, but looks like a nun which has connotations of innocence. Therefore a metaphorical statement is promoted  to viewers which may infer that everything, such as love, may not be what it seems. Hence why she says "don't call my name" to the men who trying to attract her attention in the song. These are therefore examples of how Goodwin's conventions are used in music videos, such as this, as the lyrics connect to what is being shown and seen in the music video, which can be viewed below.