Evaluation - Question two:

Evaluation - Question two:
How effective is the combination of your main product and ancillary tasks?

I used PowerPoint and Slideshare to present the introductory part of our answer. This describes the combined importance of our main product (our music video) and ancillary tasks (CD digi-pack and website) with links to the synergy between them and theories such as and Katz and Lazersfeld's Two Step Flow Theory and Anderson's Longtail Theory.

For example, since my main product and ancillary tasks share the same themes and conventions in relation to love and the loss of it, the combination of them exaggerates this. However, since my group has incorporated metaphorical and symbolic imagery, they may be consumed by viewers in different ways. An example of this is the snakeskin background used on the front cover of my CD and on my website, which could be a metaphorical link to the character of the boyfriend in the video as snakes have connotations of being sly. Therefore, this relates to the Two Step Flow Theory, which states opinion leaders view media products in one way, spread their thoughts to others, who then interpret these in their own way too. This highlights how effective the combination of my main products and ancillary tasks is, as the presentation below continues to do:

 

Media Evaluation - Question Two from CalumMc

Pixton is a collaborative presentation tool myself and my group partner used to help in explaining the rest of my answer, but in a cartoon format. We liked that this allowed us to create characters which could be likened to us and our situation. It allows us to provide more detail in further explaining how effective the combination of our main product and ancillary
tasks is in a more informative, original and mostly relatable way.