Single choice comparisons:

Years & Years – Desire:

Desire is the band's fifth single. It was written by the group's members and singer-songwriter Kid Harpoon. As well as also being produced by the group, it was produced by music producer and songwriter Two Inch Punch. The song was recorded and released in 2014. It's official release in the UK as a digital download was the 23rd of November. It successfully peaked at number 22 on the UK Singles Chart. It's length is 3:25, which means, as it is reasonably long our music video needs to be interesting and captivating. It could possibly involve scenes connected to someone's personal journey and their gain/loss of love.

As the track is connected to the synthpop/electronica genre it means it is a dance track which needs to be reflected in our music video if we picked this track. Therefore, the video should include elements typical of music videos for these genres, which include fast-cuts, quick transitions and scenes which are morphed together. We chose to consider this track as we are fans of the group and this song’s catchiness.

Disclosure & Lorde’s – Magnets:

"Magnets" is a single by Disclosure and features Lorde's vocals. It was released from the group's second album Caracal as their third promotional single. The date of release was the 23rd of September 2015 under Disclosure's record labels Island Records and PMR Records. The song was written by these artists as well as singer-songwriter Jimmy Napes. The single became Disclosure’s most successful song in New Zealand and Australia. This could possibly be because of Lorde who is from New Zealand and became a worldwide viral sensation with her single "Royals" in 2013. Their collaboration peaked in these countries at No. 2 and No. 14. This meant it became their highest charting song in these countries. It was also a noticeable success in America as it became their first single to make an impact on alternative and adult alternative radio.

As it is also quite long since it is 3 minutes and 19 seconds long and is linked to the deep house, UK garage, synthpop, tropical house genres my group partner and I would also need to consider creating a music video suitable for this dance track. Since the song contains lyrics which have connotations to the loss of love, such as “melting magnets” which connotes the slow separation between people it could also contain quick transitions between scenes showing someone’s sad, personal journey. I am a personal fan of these artists and this song and thought it would be worth comparing for our choice of track.