Wednesday 8 July 2015

Analysis of Reccomended Music Videos:

Lady Gaga - Marry The Night:

Gaga's music video for her song "Marry The Night" is an example of how she creates music videos that are like short films. It's length is nearly fourteen minutes long. From the start a voice over is used in order to start telling viewers about her life. This is a feature often used in films which demonstrates it's resemblance to one. 
Throughout, close-ups, establishing shots and iconography are/is used to further engage viewers in the events of her life that the music video explores. For example, the close up of her crying is used in order to emphasise the emotive connotations of the scene. An establishing shot is used to show that her troubling life has resulted in her ending up in a hospital which is emphasised by the fact iconography like healthcare symbols are shown  as the camera pans out to reveal the hospital room more. These are examples of showing how Gaga wanted her fans to feel more connected to her. This is further done collectively by Gaga's well known attributes which involve combining different parts of mise-en-scene such as avant-garde style make up, costumes, hair/wigs, art, dance, theatrical elements and music which entertains and attracts her fans throughout this music video and her music videos in general.



Lana Del Rey - Video Games:

Lana Del Rey is an artist who is greatly inspired by people and imagery from the past. This has resulted in both her music and music videos having a likeness to music and footage from other eras. As a result, her music is often classed as baroque pop which is pop/rock music that was created around the 1960's. Her personality, ideas and passion for the past are represented through the old clips of people and cartoons used in her music video for "Video Games." 

This continuous use of different similar footage may have different connotations. For example, she may be trying to infer to footage that the love she speaks of in the music video may seem fun, but may also become monotonous. This is emphasised through lyrics such as "lean in for a big kiss." As well as this, Goodwin's conventions which involves linking the imagery to the lyrics are also used. For example, "I'm in his favorite sun dress, watching me get undressed," old footage of a glamorous, but drunk woman and then clips of paparazzi are used. This may also infer the whirlwind that love and fame can bring. Her thoughts and feelings are further emphasised greatly to viewers through the use of close ups (with a colour palette that fits in with the older theme) where she lip syncs the song.


Taylor Swift - I Knew You Were Trouble:

With artists such as Lady Gaga who have transformed how musicians create music videos, Taylor Swift is an example of someone who also tried out this concept. Her music video for "I Knew You Were Trouble" is six minutes long and also contains a voice over to introduce the song and how the music video relates to it, like a short film and similarly to Gaga's "Marry The Night" music video. 

It has now become evident that this style of music video is therefore produced by musicians who are apart of the pop music genre, which they both are. This video was filmed and framed in a way so that it is continually presented with wide-angle shots which helps viewers to engage and follow the long narrative which is presented. Taylor combines music and a theatrical production which features quick transitions and lighting effects to infect that those who may seem like potential and perfect lovers may actually be "trouble."


BIGBANG - BANG BANG BANG:


BIGBANG are a boy band from South Korea. They produce songs like "BANG BANG BANG" which are a part of the K-Pop, J-Pop, Pop, Dance and Electronic Musical Genres. As a result, musicians like these produce music videos which reflect the genre of music they produced. 

This is why they often contain bright and colourful colour schemes. They also use different eye-catching clothing, choreography and possibly narratives to be entertaining and fun. To emphasise this, lighting effects and different shots including close ups and mid-shots that have quick transitions in between them are used to create a fast paced and interesting music video. The typical use of English lyrics such as "Big Bang" and "let's go" are obviously used within the song too, which is common in K-Pop and J-Pop songs so that Koreon artists can try to gain and connect to English speaking fans.




Johnny Cash - Hurt:

In his music video for his song "Hurt," Johnny reflects the nature of the name of the song, which is that he's "hurt." As a result a dark colour palette is used to automatically set the mood of the song and music video which is sad and emotional. Accompanied by a lot of close up and extreme close up shots of him looking sad, it emphasises the emotional and sad feelings that Johnny is feeling. 

As a result, the aim of this is done to try and get the audience to empathise with him. This is emphaised by the fact different establishing shots are used to create a narrative of reflection on Johnny's life which the audience follows because of them as well as wide shots. These help to display different photographs of Johnny and the "Museum Of Cash" as well as transitioning between clips of his past self, which also infers that this music video acts as a sad reflection of memories that Johnny may be remembering as he speaks. As a result, he may be inferring he could've been hurt in the past as he is thinking about his life. But, as he is shown closing the piano at the end, the panning closer of the piano so that it ends on a close up of the closed piano may he suggest he then is comfortable with moving on from negative things in the past. This may also mean he could be suggesting that his viewers should do the same, to forget the bad in their lives.



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