Textual Analysis - Madonna's "Vogue" Music Video:

For her music video, "Vogue," Madonna makes use of close ups, editing in the form of quick transitions and mise-en-scene like controversial clothing with accompanying choreography and a black and white colour scheme. This infers that she is honouring Holywood icons she's inspired by and to expose the vogue dance routine to mainstream audiences. Close-ups and outfits are used as she poses to re-create imagery of icons such as Marilyn Monroe and Jean Harlow. Their influence in her life is made well known through her name checking lyrics which include, "Rita Hayworth gave good face," and "Bette Davis, we love you." This is also why the colour scheme was used as a nod to past Hollywood eras and The Golden Age Of Hollywood, which is the period when these artists were at the height of their fame. It also relates to the mise-en-scene of the art-deco surroundings and visual aspects that she re-created to also infer and reveal to fans about her interests and influences from the past.

The use of super-imposed art-deco and controversial imagery of naked women also infers this. Within the video she also has platinum blonde, Marilyn-esque hair whilst wearing different controversial and avant-garde outfits like her lace blouse and cone bra. This emphasises her interest in past influences such as the art-deco scene and famous Hollywood artists, who too may have been involved in controversy, as well as combining original ideas as a way of gaining the attention of viewers. By using mise-en-scene in this way, it could also infer that she has a drive to try and be like those Hollyood icons which is also highlighted by the fact clips of a maid and butler are shown which insinuates they are hers.

Connecting all the different scenes together is the use of the vogue dance routine and choreography which consists of "model-like" and "statue-esque" (which is enhanced by the use of props in the form of statues at the start) poses which could also have connotations of attractive aesthetics like she was being viewed as a beautiful, blonde Hollywood icon herself. These different aspects show how Goodwin's conventions are also commonly used since the lyrics and imagery link together a lot. For example, a well known part of the video is when she turns around and like the lyrics she "strikes a pose."