Music Video - Behind The Scenes:

Below is a video from my group's filming day which we uploaded to YouTube. It shows an insight into how we filmed with Lois, who plays the main female character in our music video. It also demonstrates how useful the storyboard which we created was to us as it inspired us to create scenes and use close-ups of Lois getting ready and doing her make-up. This is to emphasise that she cared about her boyfriend, put time and effort into pleasing him, but is continually let down which creates a sense of catharsis for viewers. Discussions and evidence of this can be seen in the video below:



The second YouTube video below is made up of more different clips that myself and my group member, Amber, also filmed during the days we have used to create our music video. Some of the footage won't be used in our actual A2 production, as they may be referred to as bloopers, however, it's interesting to analyse and learn from to see what we have done during our production stages. For example, by viewing the video below you will be able to see more evidence of how my group has took planning for our production seriously, so there will be noticeable links between these outtakes, our final production and our ancillary tasks.

Music Video Storyboard:

Creating a storyboard is an important part of planning when creating a media production like my group's music video. It provides with guidelines and ideas with what you want to achieve. This is why we drew what scenes we thought we would like to film and wrote what camera shots and other details we would like to include in them underneath the pictures. The different sections of my storyboard can be viewed below:

Music Video Risk Assessment and Shooting Schedule:

Risk Assessments are an important part of planning for any media production. This is why my group completed one for our music video. By using it we were able to assess any threats we could face and how we would get rid of them and reduce the chances of them ever occurring. For example, if we are walking on slippery surfaces, such as a boggy field, we need to wear sensible clothing. The assessment can be viewed below:

 








We also filled in a shooting schedule. This is another example which proves planning is important. It provides you with an insight into what you want to/need to/should do and directs you to 'fill in the lines,' which you have put into place. In this case, my group knew we wanted the music video to focus mainly on our female character so having locations like her bedroom and a dressing room, as well as props like her clothes and make-up were important to use in relation to mise-en-scene. The schedule can be seen underneath:

Music Video Location Scouting and Props:

                                                                      Locations:

My group thought a lot about what locations we should film at and include in our music video in order to establish the mise-en-scene. We considered locations including our houses, our bedrooms, parks and fields. Since my sister was away for a while, with her permission, I thought her bedroom would be most convenient to film in to represent our female character's bedroom. I also thought it would be good to film my parents' dressing room where we could retrieve close-ups and mid-shots of female character getting ready. Since we decided my house would be really useful to feature in our music video I also suggested filming the views from my house, filming scenes in my garden, and in a park or field near by. Below are some of the shots I captured of my house which may be featured in our A2 media production:

My sister's bedroom.

My sister's bedroom.

My parents' dressing room.

My parents' dressing room.

Views from my house.

Views from my house.

My garden.

Props:

We also considered different props which would look really effective and create different links within our music video.  I knew I had a lot of different decorations and ornaments in my home which have connotations of love and the loss of it. As a result, I thought they would be perfect for our video. Pictures of these are featured below:

Time may be important to include.  

A link to the name of 'our' song, "Desire." 

Connotations of love and life being like a box containing unknown surprises.

Heart decorations linking to love.

Metaphorical design: Lack of love.

Light can symbolise hope. Blowing it out: the loss of it and the end of the characters' relationship.

One Page Pitch for our Music Video:

Overview: 

Our song choice and themes: 

 My group member and I's song choice is Years & Years' song "Desire." We think that this will be a great song because it can connote a multitude of things whilst revolving around the central theme of love which we think every type of viewer could relate to. This is why I think that we could create an interesting narrative following the journey of a main female character who is going through a confusing time and different emotions due to her relationship. Lyrics from in the song including, "Is it desire?" Or Is it love that I'm feeling for you?" would, therefore, fit really well with these ideas.

Target audience:

I think our A2 media production will be aimed towards a relatively young, active audience. Due to the pop/dance/electronic song and a narrative which explores a relationship/the breaking down of a relationship we think our music video will be aimed towards teenagers and young adults. These are people between the ages of sixteen and twenty-four. Because of this, I think they would share the video with their friends on social media, which would mean more people would view it and hopefully become our ‘fans’ if we were real artists. I believe that this is the case due to also fitting into this age bracket and asking people I know about how they would view and ‘use’ my group’s video.

Filming and Editing Skills we need to use:

My group would like to create a modern, vibrant and high-quality production reflecting situations today’s youth can relate to, as my group are a part of it. To do this we would really like to work with good quality cameras which we can use and develop our skills with in order to film footage to the best of our abilities. We would also like to include a range of camera shots, like establishing shots, close ups, extreme close ups, mid shots and others which relate to our video’s narrative. Since we have analysed real media products like Calvin Harris and Disciples’s music video for their song, “How Deep Is Your Love,” we would like to incorporate colourful, vibrant and therefore, eye-catching scenes, especially since they reflect the conventions of our song’s genre. This would mean we would have to work with green screens and use features in Adobe Premiere Pro as part of editing to change the colour schemes of our footage because we really like Gigi Hadid's colourful scenes in their video. 

Our One Page Pitch Video:

Music Video Ideas:

I used www.mindmeister.com to create a mindmap which describes our ideas, thoughts and feelings about what I think we could use in our music video. These ideas relate to our potential audience, the characters, the narrative, camera shots, editing and mise-en-scene. The mind map can be viewed below:

  

Music Video Ideas: by Calum Mc

Calvin Harris Music Video Analysis:

An analysis of the music, mise-en-scene, camera shots and editing used for the music video, "How Deep Is Your Love." This can be viewed below. An explanation for why and how it relates to my group member and I's project as well as the evaluation can be viewed in the presentation below the music video:

 

Calvin Harris & Disciples - How Deep Is Your Love (Music Video Analysis): from CalumMc